Emerging Market Trends of Top 5 Countries 


Updated: 3 January 2024

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Emerging markets are characterized as nations that are transitioning from developing to developed. It is a term that denotes the economy of that specific country. It means that in terms of the emerging market experiences an economic growth rate but, at some points, only crosses some of the characteristics of developed countries. It is in between developing and developed countries, but it is still hard to chase their goals. Identify specific niche market opportunities arising from emerging trends.

Properties of Emerging Markets: 

The unique characteristics of emerging markets are given below.

1- Growth and Investment Potential: 

2- High Rates of Economic Growth

3- Income Per Capita

4- Market Volatility

1- Growth and Investment Potential: 

Growth and Investment Potential 

Foreign investors are more curious about funding in emerging markets because they can get a high return on investment. When emerging markets change their trend from an agricultural economy to a developed economy, they need a large influx of capital. For this purpose, investors show interest in investing their domestic capital in these markets. 

In these markets, investors entered by exporting low-cost goods to more prosperous nations, ultimately boosting GDP Growth, stock prices, and ROI. 

2- High Rates of Economic Growth:

In emerging markets, governments tend to implement beneficial policies for the betterment of industrialization and economic growth. Such policies help these market trends lower unemployment rates, increase investment, improve infrastructure, and increase disposable income per capita. 

3- Market Volatility: 

It stems from market instability, supply-demand shocks due to natural calamities, and external price movements. Market volatility exposes investors to the ins and outs of market performance and exchange rates. 

4- Income Per Capita: 

Emerging markets usually depend on agricultural activities, and that’s why these countries are not able to get high income per capita. It is almost middle-income. If the economy invests in manufacturing activities and industrialization, then not only does income per capita increase, but it also increases the GDP rate as well. Lower income works as an incentive just for developed high-economic growth countries. 

Emerging Market Trends in Five Major Countries

Russia, China, India, Brazil, and South Africa are considered the most significant emerging markets all over the world. In 2009, the leaders of all these emerging countries formed a summit to create “BRIC.” It was an association whose primary motive was to create solid political relationships between developed countries and the largest emerging markets. This BRIC name was renamed “BRICS” later on. South Africa joined this association in 2010.  

1- Emerging Trend in Brazil 

2- Emerging Trends in Russia

3- Emerging Trends in India

4- Emerging Trends in China

5- Emerging Trends in South Africa

Brazil’sBrazil’s economy increased at a rate of 7.5% during early 2010. It faced market volatility, and then, due to political instability and trade sanctions, its growth not only decreased but reached a harmful level in 2016 ( -3.5%). From 2003 to 2014, Brazil worked on poverty reduction and improvements in income level, and it experienced considerable improvements. But in 2015, all the changes were slowed down due to lower economic activity. 

Lower government expenditures and political uncertainties are the main reasons that affect the Brazilian economy primarily. However, it shows a positive outlook for the future. Its domestic growth rate was 0.9% in 2019, and we can expect to sustain it through infrastructure improvements and foreign investment. It is also working on agricultural commodities like soybeans and coffee to maintain its economic growth. 

”Its growth trend started with oil exports and then a rise in oil prices. Before the global financial crisis, it experienced exponential GDP growth from 1999 to 2008. This is the exact time when Russia transitioned from communism to capitalism in 1991. It boosted economic growth through export-oriented trade policy and economic reforms in the country. 

However, since 2014, Russia’s economy faced a negative impact mainly due to trade sanctions and political conflicts. Trade sanctions have been imposed on Russia by the US, EU, Japan, and Canada. Along with that, it also faced fluctuations in oil prices, and 52% of accounts closed for Russian Exports. In 2019, its economy grew at a rate of 1.7% and was expected to grow faster if it did not face any geopolitical problems overall.

India’s economy grew due to significant economic reforms and trade liberalization in 1991. Its economy is growing steadily but maintains its high rates. Due to some fluctuations in India, it averaged 7.1% in the Past decades. 

India showed long-term economic growth in the emerging market trends. It is due to the expansion of service sectors and manufacturing, foreign investments, and driven by exports. 

India is working both in capital and labor productivity by making technical advancements and educational reforms. India is the largest emerging market in the trend with China. 

The Chinese economy has remained at an average rate of 10% since the enactment of economic reforms and trade liberalization in 1978. Chinese economic growth has been boosted by the expansion of its manufacturing sectors, exports of electronic equipment, and government spending. Chinese income per capita is still low. An average of 3.3% of the population of China lives below the poverty line. 30% of the population lives with a per day income below 5.5 USD. However, the Chinese government is still working on increasing GDP through consumption, leading to sustained economic growth, and disposable incomes are likely to increase. 

South Africa joined the “BRICS” association in 2010 when it faced the global financial crisis in 2008, which affected the GDP growth rate to a harmful level in 2009. By facing this extreme financial crisis, the South African government implemented beneficial policies to increase GDP through consumption and government expenditures. First, the economic growth of South Africa increased in 2010-2012, then it slowed down in 2012-2016 and rose at a good percentage again in 2017.

 Mining commodities are primarily components of exports of the South African government. 

These mining commodities are highly volatile, and therefore, their export volume depends on rates and prices. Export volume also faced fluctuations due to GDP growth variations over the last few years. 

Although the GDP growth rate per capita is always high, its unemployment rate is still so high, at 29% in 2019. High unemployment rates and crime are the major fluctuations that decrease the economic growth of the country. And these issues should be resolved through better policy reforms. 


Emma William

Emma William

I'm Emma William, your go-to expert for navigating the business and tech landscape. As a seasoned professional blogger and social media enthusiast, I've mastered the art of building brands.

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